Low Opening Rates?
There’s a whole science behind the success of your campaigns. The fact is that it all comes down to your Open Rates (the percentage rate at which emails are opened). To get a good rate you’ll need to consider these facts we’ve listed here. But first, what is a Good Open Rate?
In the years 2015 to 2018, a good open rate was 24% on average across industries. In 2020 the average open rate had dropped to 21,3%, to drop even more in 2021, to an average of 16,97%. Now, in 2022, the average of a good open rate is at 17%.Even though it has fallen, statistics show that after a fall follow a raise. So, statistically, we can expect an increase shortly.If your open rate is slightly below average, and your campaign still blossoms, it doesn’t mean that you’re underperforming. As long as your outcome is good, you’re good.
Here follows some tips to increase your open rates
- Use double opt-in. A double opt-in is a verification that the subscriber checks if it wants to receive emails from you.
- Ask readers to add you to your contact list. If you are a trusted contact, the open rate of your email will increase.
- Cleanse your email lists. Make sure you cleanse your lists and remove those who haven’t opened your emails three times in a row, chances they’ll open are low.
- Make sure your emails can be read on all devices. In 2020, 81% reads emails on their phones. Meaning only 19% read them on their laptop. Having emails sent to people who then can’t read them on devices of their choice, will leave you with bad open rates. 80% of mobile users delete emails immediately if they’re not optimized.
- Timing is important. When to send out your emails will affect your open rates. You probably know that weekends are for your spare time, which means that weekends are not a good choice. Statistics show that the best day to send out emails is on Tuesdays!
But what time of the day? People check their emails right after starting work, around 10 pm. Or they’ll read emails after lunch, at 1 pm, which will be your best bet. It’s also important to have holidays in mind!
To have your timing set right is important. 23% open emails within the first hour after they’re sent. The chances that your email will be opened 24 hours after it’s been sent is below 1%.
With all those tips established. We now need to focus on your email’s sender name and subject line, they play an important role in getting your emails opened and read. The most important one is your email’s sender name.
45,9% of subscribers will decide to open an email depending on the email’s sender name. 33,9% will focus on your subject line, 13,1% on the offer, and 7,1% on the intro paragraph.
Using a personal name can increase open rates by 35%. A subject line with 6-10 words gives the highest open rates. It shouldn’t be too long though, think about our mobile users!
Using a recipient’s first name lifts open rates by 20%.
Subject lines with movie titles or song lyrics have an average of 26% open rate.
There are specific words you can use to increase open rates, but there are words you should avoid too. Words such as ”secrets”, ”e-sales” and ”awesome” give clicks, while words such as ”confirm”, ”features” and ”upgrade” do not. You should also avoid question marks, hashtags, and emojis.
It’s also important to sort your lists into segments that are based on interest. That gives you way higher open rates.
These facts and techniques have been tested and given as much as a 40,9% open rate. So what are you waiting for? Go ahead and explore the world of email marketing with your new skills!